Privacy Web Analytics Compared, GA Alternatives

Sorted by cost at 100k pageviews/mo, cheapest first. Tap a column heading to re-rank.

See web analytics priced beside 609 other tools and services, in one list →

Cost at 100k/mo ▲	Tool	Free plan
Cloudflare Web Analytics	Free & unlimited, instant if you use Cloudflare	Visit →
Microsoft Clarity	Free forever, adds heatmaps & session replay	Visit →
Umami	Open-source; free cloud tier or self-host	Visit →
Matomo (self-hosted)	Full GA replacement, all data on your server	Visit →
PostHog	Very generous free tier, product analytics too	Visit →
GoatCounter	Minimalist, open-source, free	Visit →
Counter.dev	Free, open-source, pay-what-you-want	Visit →
Vercel Web Analytics	Free tier, one click for Vercel sites	Visit →
Piwik PRO	Enterprise-grade with a free core plan	Visit →
Pirsch	EU-made, cookieless, cheap and clean	Visit →
Simple Analytics	Clean, cookieless, from $9 at 100k	Visit →
Fathom	Polished, strong GDPR stance, unlimited sites	Visit →
Plausible	Popular, EU-hosted; free to self-host	Visit →
Matomo Cloud	Hosted Matomo with the full feature set	Visit →

Indicative pricing at ~100,000 pageviews a month as last reviewed 31 July 2026 . Plans scale with traffic and some price by events not pageviews, confirm at your volume. All listed tools are privacy-first and cookieless.

How to read this. Every tool is priced at 100,000 pageviews a month so the numbers are comparable. Many are free: Cloudflare and Microsoft Clarity are free and hosted (Clarity even adds heatmaps and session replay), while Umami, Matomo, PostHog and GoatCounter are open-source and free to self-host. The paid tools (Simple Analytics, Fathom, Plausible) cost $9 to $19 and buy a polished dashboard, support and no server to run. All avoid cookies, so most skip the consent banner.

Best free GA alternative?

Cloudflare Web Analytics and Microsoft Clarity are free and unlimited (Clarity adds heatmaps). Umami, Matomo and PostHog are free to self-host. All cookieless. Paid tools add polish for $9-19/mo.

Why price at 100k pageviews?

Tiers do not line up between tools, so headline prices mislead. Pricing everything at 100k/mo shows true cost. Many are free at that level; paid ones run ~$9-23.

Self-host or hosted?

Self-host (Umami, Matomo, Plausible CE) is free with full data control but you run the server. Prefer no server? A free hosted tool or a cheap paid one is simpler.